Keeping your home inspector website fresh and updated is more than just a good idea—it’s critical for attracting new clients, ranking higher in search engines, and ensuring a great user experience. A well-maintained website not only boosts your visibility but also increases the likelihood of converting visitors into paying clients.
Here is an actionable checklist that will help you keep your website in in top shape with minimal effort.
The Home Inspector Website Maintenance Checklist:
Ensure Your Home Inspector Contact Information Is Up to Date
What to Do: Check that your contact info, including phone number, email, and social media links, are accurate and working properly.
How Often: Quarterly or whenever changes occur.
Why It Matters: Clients need to be able to reach you quickly and easily. Broken links or incorrect details can turn clients away.
Refresh Your Home Inspector Website Images
What to Do: Replace outdated images with fresh, high-quality visuals. Do this on your website and your Google Business Profile as well!
How Often: Quarterly or as needed.
Why It Matters: Great images attract attention and build trust with potential clients
Pro Tip: Use before-and-after photos from recent inspections to demonstrate your expertise.
Keep Google Reviews Current
What to Do: Add new Google reviews regularly to your website and Google Business Profile.
How Often: After every inspection ask for a 5-Star Google Review
Why It Matters: Reviews and testimonials build trust and help new clients decide to work with you. It also boosts you SEO by showing Google that you are more active than your competitors prompting the algorithm to suggest your service first in searches.
Pro Tip: Showcase your best reviews on your website homepage or as a dedicated section on your website. Reach out to us if you are looking for a widget to display reviews automatically.
Post Fresh Blog Content
What to Do: Publish new blog articles or update existing ones regularly on your website inspector blog.
How Often: At least once a month.
Why It Matters: New organic content keeps search engines like Google interested in your site and gives potential clients helpful insights.
Pro Tip: Address seasonal home inspection topics (like winter maintenance tips) or frequently asked questions from your clients to keep your content relevant.
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By following this checklist, your home inspector website will remain fresh, secure, and engaging—helping you attract more clients and grow your business.
If you ever need help maintaining your website, improving SEO, or optimizing your content, reach out to us! We’re here to support your success online.
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