Choosing strategic keywords is essential to your content strategy to attract the right visitors to your inspector website. After all, that’s what SEO is all about. In this article, let’s learn a little about search keywords and how to choose the right ones for your home inspector website.
SO WHAT ARE KEYWORDS?
Keywords are the main topics that define your site content. When it comes to SEO, they’re the words and phrases people use when searching on Google and other search engines to find what they’re looking for.
For example, “home inspection in 27603” and “home inspector near me” may be two common searches using phrases that may be used as keywords for your SEO strategy for your inspector website.
Instead of keywords, we like to think of them as “KEY PHRASES” because it better reflects the way people search online today. Nearly 70% of online search queries contain four or more words. So when potential clients use specific phrases related to your inspection business, you want your site to appear high on the search results page.
Your site content plays a huge role. From the topics you cover (such as home inspections and home maintenance) to the words and phrases used naturally throughout your content (inspection, testing, report, and the city in which you work), they help search engines get a better understanding of your site and identify if it’s relevant for a given search query.
To develop a strong content strategy, first, you need to know which keywords and phrases you’re targeting. So let’s get to it. Here are three important questions to ask yourself when researching and choosing your key phrases.
THE FIRST THING TO CONSIDER: Who are your potential clients? Imagine what they’d be searching for and how. What are their needs and concerns? What topics grab their interest? Put yourself in their shoes.
For example, an InterNACHI-Certified Professional Inspector CPI® may have homebuyers as their potential clients. Their needs are for qualified, competent local home inspectors. Their concerns may be that they do not know the inspector personally. A topic that may grab their attention is that the inspector has over 100 5-star Google reviews.
NEXT: WHAT’S YOUR UNIQUE VALUE PROPOSITION? Think about what makes your business stand out from the competition. Maybe it’s because you are not only an InterNACHI-Certified Professional Inspector CPI® but also trained and certified by InterNACHI® to offer radon gas testing and mold inspections. To get certified, visit www.nachi.org/certifications. Focus on whatever you think your target audience wants, and be specific. Maybe you are Infrared Certified® (www.nachi.org/ir) and use an infrared camera and moisture meter on every home inspection. Maybe you include a free 90-Day Buy Back Guarantee with every home inspection (www.nachi.org/buy). Maybe you give each client and agent a 100-page, full-color, customized home maintenance book{by InterNACHI® (www.nachi.org/now). Maybe you fly a drone because you are an InterNACHI-Trained Drone Pilot (www.nachi.org/certified-drone-pilot-training). Learn more about value propositions by visiting an Inspection Business & Marketing Made Simple playlist by InterNACHI®.
THEN, SEE WHAT YOUR COMPETITORS ARE DOING. Spy on your competition in your market area by using www.nachi.org/certified-inspectors. It’s important to research and understand what’s working for them. With some detective work, you might even identify critical market gaps. Take this opportunity to highlight your unique values, which can help you rise above your competitors in the rankings.
IN SHORT, choosing the right keywords is only part of the SEO puzzle. Establishing your site as relevant and trustworthy takes time and quality content. We recommend conducting in-depth keyword research to identify the most effective keywords for your content strategy. Make sure you choose an inspector website design company that knows how to build an inspector website correctly with all of the personalized SEO keywords and key phrases that work for your business.
This information is provided by Wix.com. We are InterNACHI's Official Vendor for inspector website design, and we build modern, custom websites with SEO for InterNACHI® members so they can easily manage their online businesses. We just learned about keywords and how to choose the right ones for your home inspector website. Look for our next article to learn about keyword intent and how potential clients search for home inspectors.
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